Net Worth Ranker
What Is Shante Broadus’ Net Worth?
Shante Broadus, an American businesswoman, has a net worth estimated at $5 million as of 2023. Her financial standing is primarily attributed to her various business ventures. While exact figures for her earnings aren’t publicly disclosed, her entrepreneurial acumen has been a significant factor in her wealth accumulation.
Shante Broadus’ Career and Business Ventures
Shante Broadus, born on October 30, 1971, has established herself as a prominent figure in the entertainment and business sectors. Her journey began long before her official appointments, as she supported Snoop Dogg’s career from its inception. In 2003, Shante founded Boss Lady Entertainment (BLE), a music management company that also ventured into film and television production. BLE oversees The Compound, an event space featuring recording and dance studios, which has hosted prominent artists like Kendrick Lamar, Cardi B, and Wiz Khalifa. Furthermore, Shante also is the CEO of Boss Lady Spirits.
Officially stepping into the role of Snoop Dogg’s manager on June 9, 2021, Shante has been instrumental in expanding his business endeavors. Her responsibilities include overseeing partnership deals across various sectors such as cannabis, spirits, gaming, music, brand collaborations, touring, licensing, and TV/film. She also manages the media arm of Snoop Dogg’s diGGital doGG, which focuses on mobile apps, video games, and animation. Projects under her leadership include Mt. Westmore, Snoopermarket, Snoop Dogg’s Triller Fight partnerships, the Snoop Youth Football League, and Snoop Dogg’s summer tour.
Beyond managing her husband’s career, Shante has also ventured into fashion. Inspired by her daughter Cori’s struggle with Lupus, which caused hair loss, Shante co-created The Broadus Collection, a unisex head scarf line with Snoop Dogg. The goal was to create positive and reflective headware for those going through similar struggles with hair loss. This collection is available on The Snoopermarket, Snoop Dogg’s e-commerce site.
Shante’s involvement in television includes appearances on E! True Hollywood Story, Celebrity Family Feud, The Mo’Nique Show, and Snoop & Son: A Dad’s Dream. She also appeared in the 2012 documentary Reincarnated. As a producer, Shante has been involved in projects such as “Murder Was the Case,” “Pafoooorm Unleashed,” and “Celebrity I.O.U.”. Shante is also the founder of the “I Am Shante Foundation”, a non-profit organization that helps empower women and girls.
Shante Broadus and Snoop Dogg’s Partnership
Shante Broadus has been an integral part of Snoop Dogg’s career from the very beginning. She has been by his side since he started his journey as a musician, offering her support and guidance. In recognition of her contributions, Snoop Dogg appointed Shante as his official manager. “Shante has been guiding my career behind the scenes from day one,” Snoop said in a press release. “She has always been my final gut check with all my decisions, and I wouldn’t be where I am today without her. I am grateful to have her as my official manager.”
Shante expressed her mission in her role as Snoop Dogg’s business manager, stating, “I have been by Snoop’s side for over two decades, so together, with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.”
Snoop Dogg’s Net Worth is estimated to be around $160 million as of 2025. His income is derived from various sources, including album sales, streaming royalties, touring, film and television appearances, and entrepreneurial ventures. He has sold over 35 million albums worldwide and earns between $8 million and $17 million annually from his diverse portfolio. His recent role as NBC’s Olympic correspondent earned him $500,000 daily, totaling $10 million for the 2024 Summer Games. Snoop Dogg’s investments include a $300 million cannabis investment firm, Casa Verde Capital, alongside his $50 million acquisition of Death Row Records. His investment portfolio features early stakes in companies like Reddit, which achieved a $13 billion market cap during its 2023 public offering. The rapper’s brand collaborations with Corona, Dunkin’, and Skechers have also yielded substantial returns.
