Son Heung-min Net Worth

What Is Son Heung-min Net Worth?

Son Heung-min, the South Korean football star who captains both Tottenham Hotspur and the South Korea national team, has an estimated net worth of $50 million [4]. This substantial wealth is thanks to his successful football career, lucrative contracts, and numerous endorsements [4, 10].

Son Heung-min’s Salary and Contract Details

As of 2024-2025, Son Heung-min’s annual salary at Tottenham Hotspur is £9,880,000, which translates to a weekly wage of £190,000 [5, 9, 11]. His current contract with Tottenham Hotspur extends to June 2025 [2, 4]. Over the years, Son has seen his salary increase, reflecting his growing importance to the team. In 2021, he signed a contract extension that significantly boosted his earnings [4]. Here’s a breakdown of his annual salaries with Tottenham Hotspur over recent years [19]:

2024-2025: £9.8 million
2023-2024: £9.8 million
2022-2023: £9.9 million
2021-2022: £7.2 million
2020-2021: £7.2 million
2019-2020: £7.2 million
2018-2019: £4.9 million

When Son joined Tottenham in 2015, the transfer fee was £22 million, making him the most expensive Asian footballer at that time [10, 13].

Son Heung-min’s Endorsements and Sponsorships

Son Heung-min has a broad portfolio of endorsements with major global brands [7]. These partnerships significantly contribute to his net worth [4]. Some of his notable endorsements include:

Adidas: A long-standing sponsor since his days with Hamburger SV, Adidas provides Son with footwear and apparel [3, 6, 7].
Calvin Klein: Son became a brand ambassador for Calvin Klein in South Korea, promoting the brand’s fall campaign in 2022 [6, 13, 14].
Burberry: In June 2022, Son was announced as a brand ambassador for the British luxury fashion house Burberry [6, 7, 12].
Gillette: Son has appeared in ad campaigns for the personal care and grooming company Gillette [3, 13].
Tiger Beer: Son became a brand ambassador for the premium Asian beer brand Tiger Beer in January 2022 [6, 18].
Samsung: In July 2023, Samsung announced Son as a brand ambassador [6].
Pepsi: In September 2023, Son became a global ambassador for Pepsi in a multi-year deal that includes collaboration with EA Sports FC [6, 14].
ASUS ROG: Son partnered with ASUS ROG (Republic of Gamers) in November 2023 for their “Team ROG” initiative [6, 7].
AIA: Son has an endorsement deal with the insurance firm AIA [6, 14].
TUMI: Son has a deal with the luxury luggage brand TUMI [6, 18].

In 2021, his estimated advertising earnings reached 15.6 billion won (US$12 million) per year [13]. Endorsement deals with domestic Korean brands have also been very lucrative. For example, he earned £6.4 million in 2020 from a shampoo brand, which increased to over £8 million the following year [15].

Early Career and Key Milestones

Son Heung-min began his professional career with Hamburger SV in 2010, where he made 78 appearances [3]. In June 2013, he transferred to Bayer Leverkusen for a then-club-record fee of 10 million Euros [3]. His time at Bayer Leverkusen was marked by 29 goals and 11 assists over two seasons [3]. In 2015, Son joined Tottenham Hotspur for £22 million, becoming the most expensive Asian player at the time [10, 13].

Key milestones in Son’s career include:

Scoring his 100th goal for Tottenham in the 2020-21 season [10].
Winning the Premier League Golden Boot in the 2021-22 season, sharing the title with Mohamed Salah [10, 12].
Becoming the first Asian player to score 100 goals in the English Premier League [16].
Being the highest-scoring Asian player in the Champions League [10].

Son Heung-min’s Impact and Influence

Son Heung-min’s influence extends beyond his on-field performance. He is a national icon in South Korea and consistently ranks high on the Forbes Korea Power Celebrity 40 list, securing the second position in 2023 [10, 13]. In June 2022, he was awarded the Cheongnyong Medal, South Korea’s highest sports-related honor [10]. His popularity has significantly boosted Tottenham Hotspur’s profile among South Korean fans, leading the club to tailor its marketing efforts to cater to its Korean supporters [10]. The Korean government estimated his economic impact on South Korea to be around two trillion won (US$1.8 billion) in 2020 [13].