Khaby Lame Net Worth

Overview

Khabane “Khaby” Lame (born March 9, 2000) is a Senegalese-born Italian social media personality. He is known for his TikTok videos, in which he silently mocks overly complicated “life hack” and other situational videos. Lame moved to Italy when he was a year old. Before his rise to fame, he worked as a CNC machine operator at a factory near Turin but was laid off in March 2020. During the COVID-19 pandemic, he began posting on TikTok, quickly gaining popularity for his relatable and humorous content. His videos involve reacting to overly complicated life hacks by simplifying them with a deadpan expression, which has resonated with a global audience. As of 2024, Khaby Lame’s net worth is estimated to be $40 million. He earns primarily from brand endorsements and social media posts, reportedly making up to $750,000 per TikTok video. He became an Italian citizen in August 2022. In 2022, he was listed in Fortune’s 40 Under 40 and Forbes’ 30 Under 30. He also served as a juror on the 2023 edition of the television show Italia’s Got Talent.

TikTok

Content Creator

What Is Khaby Lame Net Worth?

Khaby Lame, the Senegalese-born social media sensation, has amassed a considerable fortune through his viral content. As of 2025, Khaby Lame’s net worth is estimated to be $40 million. This impressive figure primarily stems from his massive following and strategic monetization of his presence on platforms like TikTok and Instagram.

Khaby Lame’s Earnings and Income Streams

Khaby Lame’s financial success is largely attributed to his content creation on TikTok. One of Khaby Lame’s primary income streams is through brand partnerships and sponsored content. In 2022, Lame revealed that he could earn up to $750,000 per video clip. This translated to approximately $10 million in earnings for that year alone. His earnings increased to $17 million in 2023. These earnings are directly correlated with his substantial reach and engagement on TikTok, where he captivates over 160 million fans.

Beyond TikTok, Khaby Lame also leverages his Instagram account, boasting around 80 million followers, for additional revenue streams. His Instagram store features a variety of merchandise, including items like candles, a popcorn machine, clothing, and a watermelon cutter. While the specific sales figures for these items are not publicly available, they contribute to his overall income.

Khaby Lame’s Rise to TikTok Fame

Khaby Lame’s journey to social media stardom began in March 2020. He had been working as a factory worker in Chivasso, Italy. He was laid off due to the COVID-19 pandemic, which led him to explore content creation on TikTok. Lame’s videos were simple, reacting to overly complicated “life hack” videos with his signature exasperated expressions. This approach resonated with a global audience, propelling him to rapid fame.

His simple reaction videos quickly gained traction, transforming him into one of the most recognizable faces on TikTok. Khaby Lame surpassed Charli D’Amelio in June 2022 to become the most-followed person on the platform. At that time he had 142.5 million followers, exceeding D’Amelio’s 142.2 million. This meteoric rise has allowed him to capitalize on various opportunities, including sponsorships and appearance fees.

Khaby Lame’s Early Life and Personal Background

Khabane “Khaby” Lame was born on March 9, 2000, in Senegal. Shortly after his birth, his family relocated to Italy and settled in Chivasso, where they resided in public housing. Despite living in Italy since infancy, a legal technicality prevented him from obtaining Italian citizenship for many years. This situation sometimes posed challenges for international travel, as Senegalese citizens may face stricter visa requirements in certain countries.

Khaby Lame officially became an Italian citizen in August 2022 in Chivasso. In October 2020, Khaby became engaged to Zaira Nucci. He also had a voice cameo in the Italian-dubbed version of the 2022 film “Black Panther: Wakanda Forever.”