Overview

Seán McLoughlin, better known online as Jacksepticeye, is an Irish YouTuber and entrepreneur. His YouTube channel, which primarily features gaming content and vlogs, has garnered over 30 million subscribers and more than 16 billion views since its launch in 2012. McLoughlin is also a co-founder of the clothing brand Cloak and the founder of Top of the Mornin’ Coffee. He has become one of the highest-paid creators globally, earning $30 million between September 2022 and September 2023. McLoughlin began his YouTube career in late 2012, initially posting voice impressions before transitioning to gameplay videos and vlogs. A mention by PewDiePie in 2013 significantly boosted his subscriber count. By 2014, he was able to dedicate himself to his channel full-time. In addition to his online content, McLoughlin has ventured into business, co-founding Cloak in 2018 with Markiplier and launching Top of the Mornin’ Coffee in 2020. He also signed with the talent agency CAA in 2018.

Top of the Mornin’ Coffee

Founder

What Is Seán McLoughlin Net Worth’s Net Worth?

Seán McLoughlin, widely recognized as Jacksepticeye, is an Irish YouTuber and entrepreneur who has cultivated a substantial net worth throughout his career. As of 2025, Jacksepticeye’s net worth is estimated to be around $40 million. This impressive figure is primarily attributed to his successful YouTube channel, various business ventures, and strategic investments.

Early Life and Career Beginnings

Seán McLoughlin was born on February 7, 1990, in Ballinasloe, Ireland. He spent his childhood in Cloghan and later lived in Banagher. McLoughlin’s early interest in video games, starting at age seven with the Nintendo Game Boy, laid the foundation for his future career. The nickname “Jack Septic Eye” originated from an eye injury he sustained during a football game as a child. At 18, he moved with his family to a cabin in Ballycumber. He initially pursued studies at the Limerick Institute of Technology before dropping out in his third year and returning to Ballycumber. He then studied hotel management at the Athlone Institute of Technology. In 2009, he released the EP “Risen from the Ashes” with a metalcore band called Raised to the Ground.

McLoughlin launched his YouTube channel, jacksepticeye, in late 2012. Initially, he uploaded voice impressions before transitioning to gameplay content and vlogs. A significant turning point occurred in 2013 when PewDiePie mentioned him in a video. This endorsement resulted in McLoughlin’s subscriber count more than quadrupling in just four days. By spring 2014, he was able to dedicate himself to his channel full-time. In August of that year, he reached one million subscribers, and by early 2015, he had surpassed three million subscribers.

In 2016, McLoughlin joined Revelmode, PewDiePie’s multichannel network. However, the network was later shut down, and McLoughlin subsequently signed with the Disney Digital Network. In early 2018, he announced a multi-year deal with the Disney Digital Network to create exclusive content for Twitch. The following year, McLoughlin signed with the talent agency WME and the multichannel network Studio71. In the summer of 2021, McLoughlin uploaded a short film to his YouTube channel called “15 Months,” which he wrote, directed, edited, and starred in. The film explores his time spent during the height of the COVID-19 pandemic. Also that year, McLoughlin signed with the talent agency CAA.

In 2022, he wrote and directed another short film, “Anomaly Found – Chase Brody,” in which he starred as the titular character. McLoughlin was also the subject of the biographical documentary “How Did We Get Here?,” which covers his life from his childhood to his successful YouTube career. By June of 2023, his YouTube channel had reached over 30 million subscribers and more than 16 billion total views.

YouTube Earnings and Revenue Streams

The bulk of Jacksepticeye’s net worth comes from his YouTube channel. With over 30 million subscribers and more than 16 billion total views, his channel generates substantial revenue through advertisements. YouTube ad revenue is calculated based on CPM (cost per mille), which is the amount advertisers pay per 1,000 views. CPM rates can vary significantly depending on the content, audience demographics, and ad rates during specific times of the year. Gaming channels like Jacksepticeye’s typically have CPMs ranging from $2 to $10. Assuming an average CPM of $5, his 16 billion views could have generated approximately $80 million in gross ad revenue over the years.

In addition to ad revenue, Jacksepticeye earns money through YouTube Premium subscriptions. YouTube Premium allows viewers to watch content without ads, and a portion of the subscription fee is distributed to creators based on watch time. Given his large subscriber base and consistent uploads, YouTube Premium subscriptions contribute a significant portion to his overall income. Other sources of revenue include channel memberships, where viewers pay a monthly fee for exclusive content and perks. Super Chat, a feature that allows viewers to pay to have their messages highlighted during live streams, also contributes to his income.

Between September 2022 and September 2023, Jacksepticeye earned $30 million, solidifying his position as one of the highest-paid creators globally. This figure encompasses revenue from various sources, including YouTube ads, merchandise sales, brand partnerships, and other ventures. This consistent high-income generation underscores the financial stability and profitability of his online presence.

Business Ventures and Investments

Beyond YouTube, Jacksepticeye has diversified his income through several successful business ventures. In late 2018, he co-founded the clothing brand Cloak with fellow YouTuber Markiplier. Cloak targets the gaming community with its apparel and accessories, creating various special edition collections in collaboration with popular franchises such as “Minecraft Dungeons” and online personalities like Rhett & Link. The brand also donates a portion of its sales revenue to charitable organizations, aligning with McLoughlin’s philanthropic endeavors. While specific revenue figures for Cloak are not publicly available, its popularity within the gaming community suggests it contributes substantially to McLoughlin’s net worth.

In mid-2020, McLoughlin launched the coffee company Top of the Mornin’ Coffee. This venture offers a range of coffee products and merchandise, appealing to his dedicated fan base. Top of the Mornin’ Coffee has partnered with the Feya Foundation to combat world hunger, further reflecting McLoughlin’s commitment to philanthropy. The exact financial details of Top of the Mornin’ Coffee are not publicly disclosed, but its presence in the market and association with charitable causes enhance its brand value and contribute to McLoughlin’s overall net worth.

Details regarding McLoughlin’s personal investments are not widely publicized. However, given his significant earnings, it is plausible that he has invested in various financial instruments such as stocks, bonds, and real estate. These investments would further augment his net worth and provide additional streams of income. Specific investment details remain private to protect his financial interests.

Philanthropic Activities

Jacksepticeye has been recognized for his extensive philanthropic efforts. Through fundraiser livestreams, he has raised millions of dollars for numerous charitable organizations. For instance, he has supported Save the Children, the American Foundation for Suicide Prevention, St. Jude Children’s Research Hospital, Crisis Text Line, the Make-A-Wish Foundation, SameYou, Color of Change, World Central Kitchen, and New Story. McLoughlin also raised money for disaster relief during the bushfires in Australia and the COVID-19 pandemic in 2020.

While the exact figures for each charitable donation are not always disclosed, McLoughlin’s commitment to philanthropy is evident through his consistent fundraising efforts and support for various causes. These activities enhance his public image and reinforce his positive impact on the community. His influence extends beyond entertainment, making him a role model for many of his viewers.

Other Media Appearances and Engagements

In addition to his online presence, Jacksepticeye has made several media appearances beyond the Internet. He toured throughout the world on his “How Did We Get Here?” tour, engaging with his fans in person. He has also appeared at events such as the Metarama Gaming + Music Festival and Summer Game Fest. In 2021, McLoughlin had a cameo appearance in the Ryan Reynolds action comedy film “Free Guy,” expanding his presence in mainstream media. The next year, he voiced Pirate Jack in the Netflix animated series “Sonic Prime,” based on the “Sonic the Hedgehog” video game series.

McLoughlin has also lent his voice to various video games, including “Bendy and the Ink Machine,” “Pinstripe,” “Monster Prom,” “River City Girls,” and “Murder House.” These voice acting roles contribute to his income and broaden his exposure across different platforms. Each appearance and engagement adds to his overall brand value and potential for future earnings.

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